What is it worth to a business to be the number one trending topic on twitter and be tweeted about 10,000 times per hour and more than 200,000 postings per day?
During the first 7 days of the promotion moonfruit went from 444 followers to 44,113 followers
During the first week of July, 2009, #moonfruit was the number one trending topic on twitter. The Moonfruit marketing department decided to run a ‘competition‘ to celebrate 10 years in business whereby anyone who included #moonfruit in their postings on Twitter would be entered into a random draw. The prize, spread across a 10 day period, would be 10 MacBook Pros.
Twitter Promotion Done Right: #moonfruit – Mashable
Moonfruit Twitter Campaign Analysis – Social Bug
Will Moonfruit destroy Twitter? by DaniWeb
Why is #moonfruit trending on Twitter? It’s the rebirth of a startup – TechCrunch Europe
Twitter censors Moonfruit? What does it mean for the future of Twitocracy? – moonfruitlounge
Trendistic – see trends in twitter